Legal SEO for US Law Firms — LexRex / Atty. Bryan Villarosa
Legal SEO · Built for US Law Firms

Bar-admitted attorney
Roll No. 100817 — I read your practice's advertising rules before I write a word of copy.
15+ yrs digital + law
A decade running technical SEO and web operations, now paired with a law license.
No guaranteed rankings
I commit to a defensible process and transparent reporting — never a promise no one can control.

Ethics-aware by default

Law-firm SEO is lawyer advertising. Copy is written to respect ABA Model Rules 7.1–7.3 and your state bar's variant — no misleading claims, no improper solicitation.

Technical, not theatrical

Real Search Console diagnostics, hand-built schema, and cannibalization fixes — the work behind the numbers, which I'll walk you through live.

Leads, not vanity traffic

Everything ties to signed matters and qualified intake — consultations booked, forms filled — not impressions that never call your office.

What I do

Full-stack legal SEO, run by one accountable operator

You work directly with me — no account managers, no offshore team behind a curtain. Each engagement is scoped to your practice areas and the markets you actually want cases from.

01

Attorney-focused keyword strategy

  • Target high-intent, transactional terms your clients actually search — "divorce lawyer [city]," "DUI attorney near me."
  • Map informational queries that position the firm as the authority without crossing solicitation lines.
  • Prioritize the practice areas and geographies with the best case value, not the highest volume.
02

Local SEO & the Map Pack

  • Full Google Business Profile optimization for visibility in the local 3-pack.
  • City and practice-area pages with genuine local value — no doorway pages.
  • Authoritative legal citations and directory listings (Avvo, Justia, FindLaw) with strict NAP consistency.
03

Technical SEO & site health

  • Indexing and crawlability diagnostics in Search Console — fixing what quietly keeps pages off Google.
  • Hand-built JSON-LD schema (LegalService, FAQ, Attorney) for rich results, not generic plugins.
  • Core Web Vitals, secure HTTPS, clean redirects, and resolved keyword cannibalization.
04

Authority & content

  • Practice-area and cornerstone content written to be genuinely useful and human-first.
  • Foundational links from reputable legal and news sources — never PBNs or link schemes.
  • AI-search visibility (AEO): structured so ChatGPT, Gemini, and AI Overviews cite your firm.
05

Conversion & intake

  • Clear consultation CTAs, fast intake forms, and click-to-call built into ranking pages.
  • Landing pages engineered so traffic becomes booked consultations, not bounces.
06

Tracking & reporting

  • Monthly reporting tied to rankings, organic traffic, and — most importantly — leads and calls.
  • Plain-language read-outs you can take to partners, plus a live screenshare whenever you want the raw data.
Proof, not promises

Numbers from real engagements

Every figure below comes from an account I worked in personally. I'm happy to demonstrate the Search Console data live on a call.

40.1M
search impressions grown over a 16-month window, verified in Google Search Console.
GSC · 379K clicks
#1
organic ranking achieved for a competitive commercial term (4.6M results), driving leads and closed deals.
B2B · Philippines
117
AI-Overview citations earned for a legal-forms site, plus $127K in tracked organic traffic value.
AEO · Legal SaaS

These engagements span legal-forms, B2B software, and startup websites. Full write-ups — the starting problem, exactly what I did, the tools, and the measured result — are in the case-study deck below.

Case-study deck

See exactly how the work gets done

Five documented case studies with before-and-after data, the tools used, and what I personally did on each — structured so you can judge the process, not just the headline number.

Format
PDF · 5 cases
Proof
GSC · GA4 · Ahrefs
Read time
~8 minutes
Download the case studies (PDF)

Prefer a walkthrough? Book a call and I'll screenshare the live Search Console account.

How we'd work together

A clear engagement, start to reporting

1

Audit

A full technical, local, and content audit of your current site and Google Business Profile — with a prioritized list of what's actually costing you cases.

2

Strategy

A scoped plan tied to your practice areas and target markets, with the fixes that matter first and the ones that can wait clearly separated.

3

Execution

I do the work — technical fixes, content, schema, local, links — and manage my own deadlines without needing to be chased.

4

Reporting

Monthly plain-language reports tied to leads and calls, plus a standing offer to screenshare the raw data any time.

Book a consultation

Let's find the cases you're currently missing

A 45-minute discovery call, no obligation. I'll look at your site live and tell you the two or three things I'd fix first — whether or not we work together.

A note on scope. Atty. Bryan Villarosa is admitted to practice law in the Philippines. Legal SEO services are marketing and web services and are not legal advice, and engaging these services does not create an attorney–client relationship. SEO copy is drafted to align with US legal-advertising norms (ABA Model Rules 7.1–7.3), but each firm remains responsible for compliance with its own jurisdiction's rules of professional conduct. No specific ranking, traffic, or case-volume result is guaranteed.

© LexRex · Atty. Bryan Villarosa · 2F Capitol Subdivision Bldg., 16th & Lacson Sts., Bacolod City, Negros Occidental, PH 6100