During my tenure at FormPros, I was responsible for enhancing organic traffic, improving conversion rates on legal form assets, and expanding digital outreach. My key contributions included:

AI SEO, SEO Strategy & Performance Growth

Image 1.0: Increase AI citations

• Image 1.0: Helped increase the client’s AI citations. Within a year, the client garnered a total of 126 AI citations that helped them reach their objectives.
• SEO Strategy: Develop strategies to increase digital visibility, including keyword research, graphics design, video creation, and brand mentions. Communicate and collaborate with the team using Slack.
• Conversion Rate Optimization (CRO): Leveraged Ahrefs/SEMrush analysis to conduct competitive audits and suggest data-backed structural and content improvements to existing legal form landing pages, resulting in increased sign-ups/downloads.
• Keyword & Traffic Expansion: Developed and implemented an exhaustive keyword strategy based on Google Suggestions and Autocomplete data to capture long-tail organic traffic and boost overall site visibility.
• AI Search Analysis: Analyzed outputs from emerging AI search engines (e.g., SGE, Perplexity) to proactively identify content gaps and recommend SEO improvements, ensuring future-proofing of organic strategy.

Legal Content Development & Accuracy

Image 2.0: Develop and Maintain Cloud-based Content Management

• Content Ideation: Proposed changes and developed articles that helped increase leads and sign-ups. This also included recommending amendments to existing articles reach business goals.
• High-Value Legal Asset Creation: Conceptualized, drafted, and produced complex legal assets, including original samples of Operating Agreements (LLC, Partnership, Employment), ensuring accuracy through rigorous analysis of competition and internal legal instruction.
• Legal Compliance: Ensured the accuracy and legal soundness of all published articles and forms by cross-referencing information with authoritative law-related and government websites.
• Knowledge Base Enhancement: Significantly improved the user experience and internal linking structure by redesigning and populating the FAQ section and creating insightful comparison charts.

User Experience (UX) & Multimedia Production

Image 3.0: Created infographics and images that encapsulates a blog article to boost the latter’s value

• Form Logic Improvement: Recommended and implemented specific improvements to form logic (including adding/modifying fields and streamlining logical flow) on new and existing forms to optimize user journey and boost completion rates.
• Multimedia Content Production: Diversified content offerings by creating and integrating promotional assets:
  • Animated Instructional Videos for YouTube to improve user comprehension and boost channel presence.
  • Featured Images and Blog Graphics using design tools (Canva) and AI-generation, increasing click-through rates.
  • Video Promotions embedded within blog articles to enhance engagement and content variation.

Video 1: I created simple brand-adherent explainer videos to increase visibility in the second largest search engine in the world | Video 2, Video 3, Video 4, Video 5, Video 6

Skill used: Legal SEO