LexRex Ph is a one-stop shop for legal marketing and SEO services. This site showcases projects that will help law firms and lawyers increase visibility.

Bryan Villarosa, a Juris Doctor (pending bar exam results) and a Marketing Management major, has established LexRex Ph during his law school years, with a primary aim to share his notes, tips, and learnings to law students. Later on, Bryan thought of extending his marketing services to lawyers, law firms, and businesses in general.

LexRex literally means “the law is the king.”

As for marketing, this means that both the laws of science and the laws of art are kings. Data and research must drive marketing to understand customer behavior, test campaigns, and make strategic decisions. At the same time, the artistic side uses creativity to develop branding and messaging and to create compelling campaigns that stand out. 

As to its meaning, LexRex means that we are to look up to the Law as the Supreme Guide in all aspects of our lives—in finance, business, personal and family relations, labor/work, travel, ethics, property, tax, and education.

Politically, LexRex is a way of saying that we must be a government of laws and not of men; that no one is above the law, and anyone who stands before the law finds himself on level ground. This is a repository of law school and legal notes that strive to reflect that principle.

LexRex was inspired by the book, “Lex, Rex”, written by a Scottish Presbyterian minister named Sam Rutherford in 1644. That book defended the rule of law and advocated for limited government and constitutionalism in politics and opposes “royal absolutism” (where the king’s whims and orders are absolute). That book utilized Natural Law, Scriptures (Divine Law), and Scottish Law (Positive Law) and emphasized the importance of a Supreme Covenant upon which a country should adhere to. 

That book served as a seed to the “social contract” political theory of John Locke. This theory posits that individuals have consented to surrender their individual freedoms in exchange for protection and maintenance of social order.