Legal SEO

Core Legal SEO Services (Driving Traffic to Your Firm)

• AI SEO
  • Future-proof your website for visibility in AI tools like ChatGPT and Gemini.
  • Enable a file feature that will point LLMs to the most relevant content on your site.
  • Automatically or manually select pages for LLM indexing based on best practices.
• Attorney-Focused Keyword Strategy:
  • Research and targeting of high-intent, transactional legal keywords (e.g., “divorce lawyer near me,” “patent attorney [city]”).
  • Identification of informational keywords to position your firm as a thought leader.
• Local SEO Optimization for Lawyers:
  • Improve the findability of your text and make sure that your content meets best practices.
  • Complete management and optimization of your Google Business Profile (GBP) for maximum visibility in the “Local Pack.”
  • Building and managing local citations and authoritative directory listings (e.g., Avvo, Justia).
• Technical SEO Audits and Implementation:
  • Improving website speed, mobile responsiveness, and site architecture for optimal search crawlability.
  • Fixing broken links, optimizing image sizes, and ensuring secure (HTTPS) protocols.
• Authority Building & Link Acquisition:
  • Developing a strategy for earning high-quality backlinks from reputable legal and news sources.
  • Content syndication and outreach to boost Domain Authority (DA).
• Performance Tracking & Reporting:
  • Comprehensive monthly reports detailing keyword rankings, organic traffic, and conversion rates (leads/calls).
  • Using analytics to identify new growth opportunities and refine strategy.

Specialized Legal Forms SEO (Monetizing High-Volume Searches)

• Forms Content Optimization:
  • Targeting high-volume, national search terms related to legal document templates (e.g., “free living will form,” “power of attorney template”).
  • Structuring form pages with clear, descriptive titles, meta descriptions, and header tags for featured snippets.
• Schema Markup Implementation:
  • Applying specialized FAQ Schema and HowTo Schema to legal form pages for enhanced visibility and rich results in SERPs (Search Engine Results Pages).
• User Experience (UX) and Conversion Rate Optimization (CRO):
  • Ensuring forms are easily downloadable, fillable, and user-friendly to reduce bounce rates and increase conversion.
  • Integrating clear calls-to-action (CTAs) for consultation or paid premium versions.
• Internal Linking Structure for Forms:
  • Strategically linking high-traffic form pages to relevant practice area pages to pass authority and guide users toward professional representation.

General SEO Services

• Improve the readability, structure, and style of your text to increase AI engine capture and audience retention.
• Offer suggestions to write more inclusive copy so more people will be able to relate to your content.
• Identify relevant posts and pages to link to so your website is easier to navigate.