A lawyer advertised in the newspaper the following:
“Expert in annulment of marriage. Fast and sure. Consult anytime.”
Is the advertisement proper? Explain. (2.5%)
Suggested answer only. Not an official answer and not legal advice.
**No, the advertisement is not proper.** Under **Canon II, Section 17 of the CPRA**, the practice of law is a noble profession and not a commercial business.
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Quick check
Why is advertising as an 'expert in annulment' with 'fast and sure' results prohibited under the CPRA?
Advertising as an expert with fast and sure results constitutes improper self-praise and prohibited outcome guarantees.
Under Canon II, Section 17 of the CPRA, how is the practice of law officially characterized?
The practice of law is a noble profession and not a commercial enterprise.
What form of information dissemination regarding legal services is permissible under current ethical rules?
Dignified, truthful, and factual statements regarding legal qualifications and services are permitted.
Why is promising 'fast and sure' results in marriage annulment cases ethically objectionable?
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What is the primary objective of prohibiting self-laudatory and commercialized advertising by lawyers?
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Learn more about these topics
1. Legal Advertising Rules
Under Canon II, Section 17 of the Code of Professional Responsibility and Accountability (CPRA), the practice of law is a profession and not a money-making trade or commercial business. While dignified, truthful, and factual information regarding a lawyer's legal services is permitted, commercialized advertising, self-laudatory statements, and solicitation of legal business are strictly prohibited. Lawyers are prohibited from advertising in a manner that degrades the legal profession, misleads the public, or reduces the administration of justice to a commercial enterprise.
2. Prohibition on Self-Praise
Self-laudatory or self-aggrandizing statements, such as claiming to be an expert or specialist in a particular field of law, are strictly barred under legal ethics rules. Such claims create an unjustified expectation of success and cannot be objectively verified by the public. Describing one's legal services as expert, superior, or unrivaled undermines the dignity of the legal profession and unfairly exploits public gullibility, constituting unethical solicitation of legal representation.
3. Guaranteeing Judicial Outcomes
A lawyer is expressly prohibited from guaranteeing specific results or promising fast and sure judicial outcomes to prospective clients. Judicial proceedings depend on facts, law, evidence, and the impartial discretion of the court, making any guarantee of success inherently deceptive and misleading. Furthermore, promising speedy annulment of marriage trivializes the sacred institution of marriage, which the State is constitutionally bound to protect, thereby violating the lawyer's fundamental ethical duties.